Consumer Lab

Consumer Lab is one of six innovation hubs – part of the Diet and Health Open Innovation Research Club. The Diet and Health Open Innovation Research Club was established in 2022 to support strategic, collaborative research and development between businesses and academic researchers together with other users of research, policy makers and wider stakeholders. Consumer Lab has received funding to operate for five years from the Biotechnology and Biological Sciences Research Council (BBSRC), with support from DEFRA, Innovate UK and the Medical Research Council (MRC).

Consumer Lab’s vision is to develop a distributed UK-wide ‘Consumer Lab’ (a network of industry and academic members) that improves the ‘ecological validity’ of academic research by studying real-world food choices and forges academic-industry collaborations that focus on ways to assess and understand everyday dietary behaviours.

For more information, visit Consumer Lab’s official website.